1. About UAd Exchange’s services
UAd Exchange specializes in creating personalized advertisements. We work with online partners to build advertisements for users who visit their website or mobile applications and with publishers to display personalized advertisements.
Our aim is to deliver advertisements by displaying products and/or personalized banners that you might be interested in, based on your recent browsing behavior. For example, if you visit and browse on Website/mobile application A, on a subsequent online visit to Website/mobile application B, you will see ads personalized by your browsing history on Website/mobile application A.
With our service, you should receive personalized ads that are more relevant for you than the standard advertising you would receive without UAd Exchange.
2. Our technology
Online web environment: (desktop, tablet, and smartphone browsers)
UAd Exchange “tags” visitors to its partners’ websites with browser cookies. Users tagged by UAd Exchange are given a technical identifier. At no point does UAd Exchange collect identifying personal data such as your name or address.
The browser cookies track the products viewed by the visitor and pages visited of the partner for whom UAd Exchange is delivering ads. Pixel tags are used by UAd Exchange to transfer browsing data from visitors of our partner's websites to UAd Exchange's servers.
What are cookies? A cookie is a small text file stored on a user’s computer for record-keeping purposes. There are two types of cookies:
- Session cookies are used to make it easier for you to navigate on websites. A session ID cookie expires when you close your browser.
- Persistent cookies are used to run our technology as they enable us to track and target the interests of our users to enhance the experience on our partners’ websites. Persistent cookies remain on your hard drive for an extended period of time. You can remove persistent cookies by following the directions provided in your internet browser’s ‘help’ file.
What are pixel tags? A pixel tag (also commonly known as a web beacon) is an industry-standard, often-transparent graphic image usually no larger than a 1x1 pixel that is placed in a website.
Our partners’ advertisements are displayed on many websites, also known as “publishers.” These publishers may also place cookies on your browser. These cookies are there so that the publishers recognize that UAd Exchange has a personalized advertisement available for your browser.
Other environments (Mobile applications)
In environments that do not support cookies, like mobile applications, we may use other similar technologies for the same purpose of cookies. To serve our ads in mobile applications we collect identifiers, such as Google Advertising ID or Apple IDFA depending on the operating system of your mobile device. These identifiers consist in a string of technical and random characters singling out your device that UAd Exchange stored by UAd Exchange with a hash (non reversible encrypting method).
Linking environments: (browsers and mobile apps used)
To serve you our personalized advertisements and provide a seamless online experience, we may link your identifiers on the different environments you are using (“ID syncing”). At no point we collect identifying personal data such as your name or address to operate the linking. We use exact linking methods by leveraging the technical data collected through our technology such as our advertising partner’s identifiers or email hash that they may pass to us.
3. Data collection and use
We do not know who you are. We collect and use technical data relating to your browsing navigation to display personalized advertisements.
We collect browsing information
In order to serve you advertisements that are the more relevant to your interests, we collect data related to your browsing activity through cookies or equivalent identifiers that record:
- events related to your activity on our advertising partner’s website (such as the number of pages viewed, the products you viewed on that website, your searches made on the partner’s website)
- information related to your device (device type, operating system, version)
- and events related to the UAd Exchange ad serving activity such as the number of ads displayed to you.
We also collect technical user identifiers from our advertising partners for the purpose of linking the different browsers and mobile apps you use and serve you relevant ads based on your behaviour across environments (“ID syncing”). For that purpose we process and store
- Technical IDs of our advertising partners, and/or a hashed version of your CRM ID or of your email address – the hashing method used is the MD5 which is a non-reversible encrypting method. MD5 of your email correspond to a series of characters that does not permit your identification. For eg : a hash of firstname.lastname@example.org would be 95ad3e9a65078288849e0ce56cf032c4
- Mobile advertising IDs (such as Apple IDFA or Google AAID) which are specific technical data created by mobile manufacturers to allow personalization and customer analytics in a secure and non-identifying way for users
Finally, we can collect technical identifiers from third parties for the purpose of improving our ID syncing and be sure to offer you a seamless online experience. These trusted partners commit to only share ID corresponding to deterministic linking made between cookies and/or mobile identifiers and to provide an efficient choice mechanism to end users (opt-out). For eg : the linking information sourced from our partners could be Cookie ID ABC = Apple IDFA 123 = MD5 hashed value)
We do not collect any identifying information
We do not know who you are. We do not know your address, your place of work, your date of birth, your email address, your phone number. We do not use or store your IP address for targeting purposes*.
We do not collect hardware-based identifiers such as UDID, Mac Address.
We do not collect sensitive information (such as religion, political opinion, health…).
We collect this information in order to increase the relevancy of the ads being displayed to you.
The data we collect is also used for reporting purposes, and to give our clients and partners more information about the performance of their advertising campaigns, and to improve performance over time.
We do not create segments to specifically target children under 13 years old.
We do not process any information which could be used by UAd Exchange, directly or indirectly, with the help of a third party or otherwise, to determine the personal identity of users.
We share information collected with our subsidiaries or affiliated companies. We share aggregated data with our partners, i.e. data that does not permit identification of a partner, or permit you to be identified. We share non-aggregated data only upon approval of our partners and in compliance with our commercial agreements.
We partner with Ad exchanges platforms to buy ad placements through auctions. Before the auction we link our ID with the ad exchange platform and then participate to the auction by sending the bid price and the banner code to display.
*In compliance with the best industry standards, we use IP addresses:
- For fraud detection purposes (and not for targeting purposes) to help alert us to situations which could not have been caused by human behavior, such as a massive amount of clicking in a limited period of time; or
- To extract geographical information.
Opting-Out of Data Collection / Ad Targeting
Opt-out of data collection / ad targeting on many mobile devices such as iPhones, iPads or Android devices, you should preferably consult your device settings and instructions provided by the device manufacturer. Below are exemplary information solely for informational purposes for which we disclaim any warranty or representation that the opt-out methods will work or that they are most current.
- Apple IOS Example
Opt-out of ads targeted based on location
Open “Settings”, tapping “Privacy,” tapping “Location Services”, tapping “System Services”, and sliding the Location-Based iAds switch to “off”.
Opt-out of targeted advertising
Open “Settings”, tap on “Privacy”, then “Advertising”, and set Limit Ad Tracking to “on”.
To reset your Advertising Identifier on iOS, open “Settings”, tap “Privacy”, tap “Advertising”, and tap “Reset Advertising Identifier”.
Open the Google Settings app, select Ads then “Reset advertising ID” and choose “Opt out of interest-based ads”.
Please note that after using the opt-out via any of the methods mentioned here, when if using a different device or a different browser, or if deleting your browser cookies, you probably need to repeat the opt-out steps for that particular device or browser. Also if blocking cookies on your browser or if for other reasons third-party cookies are blocked by default, the opt-out tools above may not function. Unfortunately cookie-based opt-out is in many cases the only technical way Adform is able to recognize and re-identify that you have decided to opt out.
4. Data security and retention
The security of your information is fundamental to UAd Exchange. We have implemented industry-standard security measures, which include the use of firewalls and encryption.
We retain the technical data that we collect for up to 13 months from the date of collection. Our cookies expire 13 months after they are last updated.
In the case of fraud detection, IP address may be retained for a maximum of 6 months for the purpose of investigating potentially fraudulent activity. The IP address is processed by teams separate to those responsible for the UAd Exchange algorithm.
Mulia Business Park, Building J
Jl. Letjen M.T. Haryono Kav 58-60
Pancoran Jakarta 12780
Phone: +62 21 791 87250